Automotive Design & Engineering Studio
Every vehicle has a story. Our mission is to preserve its heritage, reimagine its future and create a new driving experience through restoration, intelligent modernization, premium craftsmanship and advanced engineering.
Every great journey starts with a purpose.
ARS began as AUTO ?????? ??????. A place where vehicles were not simply repaired... They were revived.
Every restoration preserved history. Every modification respected identity. Every project represented a new beginning.
As our vision expanded beyond restoration, the journey continued to evolve. What began with the revival of vehicles gradually became a complete automotive design and engineering studio dedicated to restoration, intelligent modernization, premium customization and performance engineering.
Today, that same philosophy continues to define everything we build.
Every vehicle carries history, memories and identity. We preserve what makes it unique before adding anything new.
Classic vehicles deserve modern comfort, intelligent technology and premium craftsmanship while remaining true to their original character.
Every upgrade exists to improve safety, comfort, intelligence and driving enjoyment. Nothing is added without purpose.
ARS Design is where heritage, engineering, craftsmanship and innovation come together to create a new generation of automotive experiences while preserving the identity that makes every vehicle unique.
Every vehicle carries its own identity, history and emotional value. At ARS Design, our mission is not to erase that identity, but to preserve it, strengthen it and prepare it for the future through intelligent engineering and premium craftsmanship.
From complete restoration and heritage modernization to intelligent retrofit solutions, performance engineering and custom vehicle development, every project is approached with one philosophy: respect the past while engineering the future.
Whether restoring a classic off-road legend, modernizing a family vehicle or developing a unique performance project, every transformation is designed to remain authentic while delivering a completely renewed driving experience.
Respecting the history, character and authenticity of every vehicle before introducing modern engineering solutions.
Combining premium design, precision craftsmanship and attention to detail to create timeless automotive experiences.
Developing intelligent mechanical, electrical and digital solutions that improve performance, comfort and long-term reliability.
Integrating advanced technologies including ARS Brain and future intelligent systems while preserving the original spirit of the vehicle.
Every vehicle carries history, memories and identity. Our restoration philosophy is built around preserving that heritage while returning every vehicle to its finest condition through precision craftsmanship and modern engineering.
Restoration at ARS Design is not about replacing the past. It is about bringing it back to life with respect, precision and passion.
Every project begins with understanding the vehicle's identity before planning its future. We carefully restore original character while improving durability, reliability and long-term value.
Whether preserving a classic off-road legend, reviving a family vehicle or rebuilding a rare automotive icon, every restoration follows one philosophy: Respect what made it special.
Comprehensive restoration from chassis to final assembly while preserving the vehicle's original identity.
Professional metal repair, panel reconstruction, structural restoration and precision body alignment.
Premium paint preparation, professional refinishing, color restoration and complete body repainting using modern paint systems.
Advanced PDR techniques for restoring damaged panels while preserving original factory finishes whenever possible.
Inspection, reinforcement and restoration of structural components to ensure safety, durability and long-term performance.
Protective treatments designed to preserve restored vehicles against corrosion, aging and environmental damage.
Selected restoration projects completed by ARS Design.
At ARS Design, modernization means moving a vehicle forward without taking away what made it special. We preserve its identity, redesign its experience and equip it with carefully engineered technologies inspired by the latest generation of vehicles.
Some vehicles are more than machines. They carry memories, identity and a connection that cannot simply be replaced by buying something new.
Our approach is to preserve what makes that vehicle unique while creating a new experience around it. The result is a vehicle that still feels authentic, but looks renewed, feels more refined and is equipped for a new generation.
From legendary off-road vehicles to classic automobiles and family SUVs, each modernization project is developed around the vehicle itself, its owner and the experience they want to create together.
We identify and protect the original character, proportions and identity that define the vehicle.
We redesign the vehicle's appearance, interior and driving experience around a modern vision.
We develop and integrate mechanical, structural, electrical and digital improvements with careful engineering.
We introduce modern technologies and intelligent systems while maintaining the character of the original vehicle.
Giving iconic vehicles a renewed visual identity through carefully designed face-lifts, modern lighting, refined body details and custom exterior solutions while respecting their original character.
Transforming the cabin with modern seats, custom interiors, premium materials, digital displays, intelligent controls, comfort features and purpose-built ARS solutions.
Where required, selected vehicles can receive carefully engineered improvements to suspension, steering, braking and underbody systems to deliver a more capable and refined driving experience.
Integrating ARS Brain and its ecosystem into compatible vehicles to introduce modern digital experiences, intelligent interfaces and advanced vehicle capabilities.
Introducing appropriate safety, monitoring and awareness technologies designed to improve the driver's understanding of the vehicle and its surroundings.
Whenever technically appropriate, modernization projects are developed with modularity and future upgradeability in mind, allowing the vehicle to evolve over time.
We believe you should not always have to choose between the vehicle you love and the technology you want.
ARS Design brings these two worlds together. The heritage remains. The identity remains. But the experience moves forward.
Every transformation begins with a unique vehicle and a unique vision. Selected projects will showcase how ARS Design preserves identity while creating an entirely new automotive experience.
A classic off-road vehicle transformed with a renewed exterior, modern interior and intelligent technologies.
Preserving the character of a classic automobile while creating a modern and refined driving experience.
Integrating ARS Brain technologies into a compatible vehicle to connect heritage with intelligent mobility.
At ARS Design, exterior transformation is not about making every vehicle look the same. It is about understanding the character of each vehicle and creating a new visual identity that respects its heritage while expressing a bold and modern future.
Every exterior project begins with the original design language of the vehicle. We study its proportions, character lines and identity before creating anything new.
From subtle modernization to complete visual transformation, our goal is to create an exterior that feels purposeful, balanced and unmistakably connected to the vehicle's heritage.
The result is not simply a modified vehicle. It is a new interpretation of the vehicle's identity.
Design and development of custom body kits created specifically for individual vehicles, platforms and future ARS projects.
Purpose-built exterior solutions for off-road vehicles, combining functional protection, durability and a distinctive ARS design language.
Development of performance-focused exterior components including diffusers, spoilers and aerodynamic solutions designed around each vehicle.
Custom front and rear bumper solutions designed for specific applications, from premium road vehicles to demanding off-road environments.
Future development of distinctive widebody and custom exterior systems designed to create unique proportions and visual identities.
Modern lighting integration and carefully designed exterior details that enhance the vehicle's visual presence while maintaining design harmony.
A classic vehicle should never be forced to become something it was never meant to be. Our approach is to evolve its appearance while respecting the proportions, character and identity that made it special.
Today, ARS Design creates unique exterior solutions around individual projects. As our design and engineering capabilities grow, these creations will evolve into a new generation of ARS Signature Body Kits designed for selected vehicle platforms.
A modern interpretation of classic off-road platforms while preserving their iconic identity.
Purpose-driven exterior design developed for performance-oriented vehicles and enthusiasts seeking a distinctive identity.
Future ARS-designed body kits developed as complete design systems for selected vehicle platforms.
The interior is where the relationship between a person and a vehicle becomes personal. At ARS Design, we transform that space through thoughtful design, premium craftsmanship and intelligent technology while respecting the original character of every vehicle.
A vehicle's interior should feel like a place that belongs to its owner. Every material, surface, control and detail should contribute to comfort, character and a sense of connection.
From complete interior redesigns to carefully engineered individual upgrades, ARS Design creates interiors that combine the character of the original vehicle with the comfort, technology and refinement expected from modern premium vehicles.
Our goal is simple: To make every journey feel better than the last.
Complete interior design and transformation including dashboards, door panels, center consoles, roof elements, materials and visual details.
Integration of modern vehicle seats into compatible platforms with carefully engineered mounting solutions and custom ARS installation systems.
Integration of heated and ventilated seats, intelligent climate features and other comfort technologies designed to elevate the driving experience.
Development and installation of factory-style cool box solutions integrated into center consoles, rear compartments and luggage areas.
Modern displays, digital interfaces, connectivity solutions and intelligent controls designed to integrate naturally into the vehicle's interior.
Carefully selected materials, precision finishing and handcrafted details designed to create a refined and cohesive cabin experience.
The best modernization is the one that feels natural. Every new component, every technology and every design element should belong to the vehicle rather than simply being added to it. Our aim is to create interiors where modern technology becomes part of the vehicle's identity, not something that feels disconnected from it.
Every interior project is an opportunity to create a space that reflects the vehicle and the person who drives it.
A complete interior redesign combining premium materials, modern comfort and intelligent technology.
Modern seating technology integrated into a heritage vehicle through purpose-built ARS solutions.
A factory-style cooling solution designed and integrated into the vehicle's original interior architecture.
A modern digital and connected experience designed around the original character of the vehicle.
At ARS Design, we believe legendary off-road vehicles deserve more than restoration. They deserve a new generation of capability, confidence and character while preserving the heritage that made them icons.
Classic off-road vehicles have a unique character that cannot simply be replaced. Their strength is in their identity, their history and the memories built behind the wheel.
Our approach is to preserve that character while developing carefully engineered solutions that improve capability, control, comfort and confidence across demanding environments.
From classic Patrols and Land Cruisers to other iconic off-road platforms, ARS Design creates transformation projects that combine heritage restoration, modern design and purpose-built engineering.
Purpose-built bumpers, protection systems, rock sliders, fender solutions and exterior components designed for demanding off-road environments.
Carefully engineered suspension, underbody and chassis improvements designed to enhance capability while maintaining safe and predictable vehicle behavior.
Purpose-driven upgrades designed to improve ground clearance, traction, control and confidence for demanding terrain and adventure-focused driving.
Advanced lighting solutions designed to improve visibility and functionality while integrating naturally into the vehicle's exterior design.
Future development of purpose-built accessories including roof systems, storage solutions, recovery equipment integration and expedition-focused components.
Integration of modern vehicle intelligence, cameras, sensors and ARS Brain technologies to create a more aware and connected off-road experience.
We do not believe modernization should erase the character of an off-road legend. The goal is to create a vehicle that still feels like the icon people love, while delivering the confidence, comfort, technology and capability expected from a new generation of adventure vehicles.
Our long-term vision is to develop complete transformation programs for selected off-road platforms, combining restoration, exterior design, interior engineering, chassis development and intelligent technology.
A classic off-road icon reimagined through modern design, engineering and intelligent technology.
Preserving the legendary character of a classic platform while creating a renewed generation of capability and comfort.
Future ARS Design concepts exploring the next generation of heritage-based adventure vehicles.
Selected ARS Design off-road projects and engineering transformations.
At ARS Design, performance is not simply about adding power. It is about creating a balanced, purposeful and carefully engineered driving experience that reflects the character of the vehicle and the vision of its owner.
Every performance project begins with understanding the vehicle, its mechanical architecture and the experience the owner wants to create.
From carefully selected upgrades to custom performance development, our approach focuses on engineering compatibility, reliability, thermal management and the complete balance of the vehicle.
The goal is not simply to make a vehicle faster. The goal is to make it perform better, feel better and become more connected to its driver.
Development and installation of performance-focused exhaust solutions designed around the vehicle's engine, packaging and intended use.
Future development and fabrication of purpose-built header systems engineered for selected engines and performance applications.
Performance intake solutions designed to improve airflow while maintaining appropriate filtration, thermal control and reliability.
Future engineering programs focused on developing carefully matched forced-induction solutions for selected performance platforms.
Performance development with careful attention to cooling, airflow and thermal management to support reliable operation under demanding conditions.
A complete-system approach that considers power delivery, drivability, braking, suspension and vehicle balance rather than focusing on a single component.
True performance is the balance between power, control, reliability and emotion. Every component should work as part of a larger system, creating a driving experience that feels intentional rather than simply modified.
From unique supercar projects to performance-focused vehicles, ARS Design develops solutions around the character and requirements of each platform.
A bespoke performance project developed around the vehicle's architecture and the owner's vision.
Purpose-built exhaust and header solutions developed for selected performance applications.
Future ARS engineering programs exploring advanced intake, turbocharging and twin-turbo systems.
As ARS Design continues to expand its engineering capabilities, selected performance solutions will evolve from individual projects into purpose-built ARS systems and components.
ARS Design is where the ARS Brain ecosystem meets the real vehicle. Through professional integration, retrofit and installation, compatible vehicles can evolve into intelligent, connected and personalized experiences without losing the identity that makes them unique.
ARS Brain is designed as a modular automotive intelligence platform. ARS Design brings that platform into the vehicle through carefully planned installation, integration and personalization.
Every vehicle is different. Its architecture, interior, electrical systems and owner's expectations are unique. Our approach is therefore not a one-size-fits-all installation.
We adapt the ARS Brain experience to the vehicle while maintaining a clean, refined and factory-inspired result.
Professional integration of the ARS Brain platform into compatible vehicles to introduce a new generation of digital cockpit and intelligent mobility experiences.
Integration of premium displays, digital interfaces and intelligent controls designed around the architecture and interior of each vehicle.
Bringing ROSE AI into the vehicle to create a more natural, personalized and intelligent interaction between the driver, passengers and the vehicle.
Integrating the ZHR NAJI intelligent safety and protection layer to support awareness, monitoring, assistance and protection across the vehicle and its occupants.
Integration of compatible cameras, parking systems, monitoring technologies and sensors designed to improve awareness and create a more intelligent vehicle environment.
Bringing the vehicle, its intelligent systems and the wider ARS ecosystem together through a unified and continuously evolving experience.
Our objective is not to make every vehicle look like a new vehicle. It is to give each vehicle the intelligence and capabilities it needs while preserving the character, craftsmanship and identity that made the owner choose it in the first place.
Where technically appropriate, ARS Brain integration is designed around modularity, upgradeability and long-term evolution.
Every integration begins with understanding the vehicle before selecting the right technologies and creating the final experience.
Understanding the vehicle's architecture, condition, systems and compatibility before any integration begins.
Defining the technologies, features and user experience that best fit the vehicle and its owner.
Professional integration of selected ARS systems with careful attention to reliability, functionality and refined installation.
Testing and validating the completed installation before delivering the vehicle back to its owner.
The ARS vision is to create vehicles that do not become outdated simply because technology moves forward. Through modular architecture and continuous development, the vehicle can evolve with new experiences and capabilities over time.
A modern digital experience integrated into a vehicle while preserving its original character.
Connecting the vehicle to the ARS intelligent mobility ecosystem through a professionally integrated platform.
Future ARS Design programs exploring new ways to extend the useful life and intelligent capabilities of vehicles.
ARS Design brings design, engineering and craftsmanship together under one roof. From complete vehicle restoration and precision bodywork to intelligent retrofits, custom interiors and performance development, every project is built through a combination of skilled craftsmanship and modern engineering.
Every vehicle that enters ARS Design represents more than a project. It represents a story, a personal connection and an opportunity to create something that cannot be found anywhere else.
Our workshop brings together restoration, bodywork, paint, interior craftsmanship, mechanical development, performance engineering and intelligent technology integration.
The objective is to create a complete environment where a vehicle can be restored, redesigned, modernized and evolved through one coherent vision.
Professional body restoration, metal repair, panel reconstruction and precision body alignment for vehicles requiring detailed craftsmanship and structural attention.
Advanced PDR techniques for repairing suitable dents while preserving original factory paint whenever technically possible.
Professional preparation, refinishing, color restoration and complete vehicle repainting through a controlled and carefully managed paint process.
Development and fabrication of selected custom components, mounting solutions and vehicle-specific parts created around individual project requirements.
Custom interior transformation, modern seat integration, console development and handcrafted cabin details designed around the vehicle and its owner.
Mechanical upgrades, performance development and selected tuning projects delivered with attention to system compatibility, reliability and the intended use of the vehicle.
A vehicle may arrive as a classic that needs to be restored, an off-road legend ready for a new life, or a modern performance vehicle seeking a unique identity. Whatever the starting point, our philosophy remains the same: Understand the vehicle. Understand its owner. Then build something meaningful.
Our capabilities continue to expand as ARS Design develops new technologies, engineering systems and specialized services for the ARS ecosystem.
Dedicated space for precision body repair, restoration and vehicle preparation.
Controlled environment for professional vehicle refinishing and paint restoration.
A space for developing custom components, prototypes and vehicle-specific solutions.
A dedicated environment for performance, tuning and mechanical development projects.
Selected moments from the ARS Design workshop, restoration projects and vehicle transformations.
At ARS Design, we do not see a vehicle and its owner as simply another project or another customer. We see them as the beginning of a relationship built around trust, passion and the shared desire to create a better experience.
A vehicle can be restored. It can be redesigned. It can be upgraded with technology. But what truly matters is how its owner feels when they return to the driver's seat.
That feeling is at the heart of ARS Design. We want every project to create a new sense of connection between the person and the vehicle they love.
Our goal is to deliver more than a finished vehicle. We want to create a feeling worth coming back to.
Every project begins with listening. We take the time to understand the vehicle, the owner's vision and the experience they want to create.
We work with vehicles that mean something to their owners. That connection is respected throughout every stage of the journey.
Modern engineering and intelligent technologies are introduced with purpose, creating meaningful improvements rather than unnecessary complexity.
Every vehicle and every owner is different. The final experience is shaped around individual needs, preferences and expectations.
Our relationship does not end when the vehicle leaves the workshop. It is the beginning of a longer journey together.
We begin by understanding the person, the vehicle and the vision behind the project.
Together, we explore what the vehicle can become while respecting what makes it special.
Our designers, engineers and craftspeople turn the vision into a carefully developed reality.
The finished vehicle returns to the road with a renewed identity and a completely new experience.
As technology and the ARS ecosystem grow, the relationship continues through future services, upgrades and new possibilities.
We believe the best relationships are built over time. A vehicle may arrive at ARS Design for restoration, modernization, tuning or intelligent integration. But our hope is that when it leaves, something more has been created. A new experience. A new connection. A new chapter. And a relationship that continues long after the project is complete.
ARS Design begins with the vehicle, but its journey does not end there. As our engineering capabilities grow, our vision is to develop new products, technologies and automotive solutions that can serve a wider generation of vehicles and become part of the growing ARS ecosystem.
The future of ARS Design will be built progressively through real projects, real engineering experience and continuous development.
What begins today with restoration, modernization, intelligent retrofit and custom vehicle development can gradually evolve into a broader engineering ecosystem focused on designing and developing specialized automotive components and systems.
We are not trying to build everything at once. We are building the capabilities to create what comes next.
Our long-term development path is designed to grow from individual craftsmanship and custom projects toward specialized product development and advanced automotive engineering.
Restoration, bodywork, paint, interior design, modernization, tuning and intelligent integration for selected vehicles.
Development of selected ready-to-install body kits, interior systems, custom accessories and specialized solutions for compatible vehicle platforms.
Expansion into specialized performance products including exhaust systems, headers, intake systems and selected forced-induction solutions.
Future research and development into specialized automotive components, engine-related systems and advanced mechanical technologies.
A long-term vision for developing proprietary automotive technologies, specialized vehicle components and, where technically and commercially viable, future body and wheel solutions.
Future ARS-designed body kits created for selected heritage, off-road and performance vehicle platforms.
Ready-to-install interior solutions designed to bring premium comfort, intelligent technology and ARS design language into selected vehicles.
Future development of specialized exhaust, header, intake and performance systems for selected automotive platforms.
Long-term exploration of advanced mechanical systems and specialized engine-related components as ARS engineering capabilities continue to mature.
A long-term vision to explore the design and development of distinctive ARS wheel solutions for selected vehicle applications.
Connecting physical vehicle design, mechanical engineering and intelligent technologies into one continuously evolving ARS ecosystem.
Every capability begins with experience. Every product begins with a real problem. Every technology begins with a reason to exist. ARS Design will continue to grow through this philosophy, developing new capabilities only when they can deliver genuine value to vehicles, their owners and the wider ARS ecosystem.
No two vehicles arrive with the same story, and no two transformations should feel the same. Our projects bring together restoration, design, engineering, performance and intelligent technology to create vehicles that are deeply personal and distinctly their own.
A complete restoration journey focused on preserving the original character, craftsmanship and story of a vehicle while returning it to its finest condition.
A heritage off-road platform transformed through modern design, engineering and intelligent technologies while preserving the identity that made it legendary.
A personalized interior transformation combining premium materials, modern comfort, custom craftsmanship and intelligent technology.
A custom exterior transformation designed to create a new visual identity while maintaining the proportions and character of the original vehicle.
A performance-focused project developed around power delivery, control, sound, reliability and the unique character of the vehicle.
A complete intelligent retrofit connecting a compatible vehicle to the ARS Brain ecosystem through modern technology and carefully integrated systems.
Before we design, restore, modify or engineer anything, we listen. We learn what the vehicle means to its owner. We understand how it is used. We discover what the owner wants to feel when they drive it. Only then does the transformation begin. Because the most meaningful vehicle projects are not created around a list of parts. They are created around people, memories and dreams.
A growing collection of selected ARS Design projects, transformations and engineering work.
At ARS Design, we believe a vehicle should never have to choose between its heritage and its future.
It can remain authentic while becoming more capable. It can preserve its identity while gaining a new expression. It can carry its history while embracing the technologies of tomorrow.
That is the promise behind every ARS Design project.
Every project is an opportunity to bring together the things we believe belong together: heritage and innovation. craftsmanship and engineering. technology and emotion. the vehicle and the person who loves it.
We preserve the character, identity and story that make every vehicle special.
We create new visual identities through thoughtful exterior and interior design without losing the soul of the original vehicle.
We introduce modern engineering, performance and intelligent technologies with purpose and long-term vision.
We build experiences that make people feel connected to their vehicles in a completely new way.
At ARS Design, we do not want to create a relationship that ends when the keys are handed back. We want to build something that lasts. A relationship where the owner knows there is always a place to return to. A place where their vehicle is understood. A place where its story is remembered. A place where the next chapter can begin.
Because at ARS Design, we do not see people as customers who come and go. We see them as members of a family that grows together.
Every transformation begins with respect. Every innovation begins with purpose. Every journey begins with a vision. And every great vehicle deserves the opportunity to become something extraordinary.
Whether you want to restore a legend, modernize an icon, create a unique design, enhance performance or bring intelligent technology into the vehicle you love, the journey begins with a conversation.
Preserving The Past. Engineering The Present. Creating The Future.
A place where vehicles are respected, technology is meaningful and every journey becomes part of the story.
Whether you are restoring a classic, transforming an off-road legend, creating a unique performance vehicle or bringing intelligent technology into the vehicle you love, every journey begins with understanding your vision.
Tell us about your vehicle. Tell us what you imagine. Together, we can explore what it could become.
Every vehicle we restore carries a piece of history. Every vehicle we transform carries a new vision. Every technology we integrate opens the door to a new experience.
And every project becomes part of a journey that continues far beyond the workshop.
As ARS Design grows, our vision grows with it — from restoring and transforming individual vehicles to developing new products, technologies and experiences that can shape the future of automotive culture.
ARS Design is where heritage meets imagination, where craftsmanship meets engineering, and where the vehicles people love are given the opportunity to begin a new chapter.
From the first conversation to every road that follows, we believe the best automotive experiences are built together.
Begin The Journey