AUTOMOTIVE HERITAGE • ENGINEERING • INTELLIGENCE

ARS Heritage Group

Respect the Heritage.
Elevate Prestige & Intelligence.

ARS Heritage Group is an independent automotive engineering ecosystem dedicated to preserving automotive heritage while developing intelligent, scalable and premium mobility technologies for the next generation.

Engineering Heritage.
Building The Future.

More Than A Company

ARS Heritage Group is an independent automotive engineering ecosystem created to preserve automotive heritage while introducing premium intelligent technologies for modern mobility.

Every platform inside ARS is engineered with one philosophy: preserve originality, increase prestige, improve intelligence, and extend vehicle life without destroying its identity.

We believe the greatest innovations respect the past before creating the future.

ARS Heritage Engineering

Engineering With Purpose

Preserve Heritage

Protect the identity and authenticity of every vehicle while extending its life through intelligent engineering.

Premium Innovation

Develop modern technologies that integrate naturally without compromising originality.

Global Engineering

Build internationally competitive automotive platforms through modular engineering and scalable technologies.

The Values That Define ARS

Respect

Respect for automotive heritage and original identity.

Quality

Engineering excellence without compromise.

Innovation

Creating meaningful technologies for tomorrow.

Safety

Human safety is always our first engineering priority.

Integrity

Transparent engineering, honest partnerships.

Sustainability

Extending vehicle life through intelligent modernization.

Designing The Future
Without Forgetting The Past

"To become the world's leading heritage-driven intelligent automotive engineering ecosystem."

Heritage First

Every innovation begins by respecting the vehicle's identity.

Intelligent Mobility

Bringing next-generation technologies into existing vehicles.

Global Engineering

Building an international engineering ecosystem through innovation.

Sustainable Future

Extending vehicle life while reducing unnecessary replacement.

The ARS Engineering Philosophy

Heritage

Respecting automotive legacy and original identity.

Engineering

Building reliable and scalable automotive technology.

Intelligence

Creating intelligent mobility experiences.

Safety

Human safety as the first engineering priority.

Innovation

Transforming ideas into future technologies.

Sustainability

Extending vehicle life through intelligent modernization.

One Vision.
Multiple Engineering Platforms.

ARS Heritage Group

ARS Brain
ARS Design
Engineering
ROSE
ZHR NAJI
ZHR Secure
Products
Investment
Media Center

Building Tomorrow Across Borders

Engineering Organization

ARS Heritage Group
Engineering
Design
Business
ARS Brain
ARS Design
Products
Investment
ROSE
ZHR NAJI
ZHR Secure
Media Center

Leadership & Engineering Direction

Hadi Farrokhi

Founder & Chief Executive Officer

Founder of ARS Heritage Group and creator of the ARS engineering philosophy, dedicated to intelligent automotive modernization while preserving heritage.

Future Engineering Team

Global Engineering Partners

ARS is designed to grow with an international engineering ecosystem and world-class technology partners.

Engineering Built Around World-Class Technologies

ARS is designed around mature automotive technologies and scalable engineering platforms while actively seeking long-term strategic collaborations with global industry leaders.

Qualcomm
Renesas
NXP
AUO
Pegatron
ECARX

Engineering Frameworks & Global Standards

ARS engineering philosophy is designed around internationally recognized automotive engineering frameworks to ensure scalability, safety and long-term reliability.

ISO 26262

Functional Safety Framework

AUTOSAR

Automotive Software Architecture

ASPICE

Automotive Software Process

UNECE R155

Cyber Security Framework

UNECE R156

OTA Update Framework

ISO 21434

Automotive Cyber Security

From Vision To Reality

2025

Vision

Foundation of ARS Heritage Group and engineering philosophy.

2026

Platform

ARS Brain architecture and engineering platform.

2027

Prototype

Engineering validation and pilot vehicles.

2028+

Global Expansion

International partnerships and premium mobility ecosystem.

Engineering The Next Generation

Intelligent Mobility

Future-ready intelligent retrofit technologies.

Global Engineering

International engineering collaboration.

Premium Ecosystem

A unified ecosystem connecting products, software and services.

Automotive Heritage

Preserving history while embracing innovation.

Engineering Beyond Numbers

700+

Engineering Pages

10+

Years Upgradeable Platform

9

Engineering Platforms

100%

Independent Architecture

Building The Future Together

ARS Heritage Group believes that the future of intelligent automotive engineering is built through trusted global partnerships with technology leaders, engineering companies, manufacturers and strategic investors.

Engineering Partners

Automotive hardware, software and system integration.

Technology Partners

AI, embedded systems, connectivity and intelligent mobility.

Manufacturing Partners

Industrial production and premium automotive manufacturing.

Strategic Investors

Long-term partners supporting global expansion and innovation.

Building Intelligent Automotive Future Together

ARS welcomes strategic engineering, technology, manufacturing and investment partnerships.

Start Partnership