The Beginning
Establishing the ARS industrial vision and defining a long-term architecture for heritage, technology and intelligence.
ARS ♤ H.G
Industrial Heritage × Automotive Intelligence
A premium industrial ecosystem built upon heritage, engineering excellence, intelligent mobility, advanced technology and long-term innovation.
THE GROUP
Who We Are
ARS Heritage Group is an industrial ecosystem connecting heritage, automotive technology, engineering, intelligent systems and premium design.
Respect the Heritage. Elevate Prestige & Intelligence.
ARS Heritage Group develops a new generation of industrial and automotive ecosystems where authentic heritage meets modern intelligence.
Our philosophy is built around long-term value, engineering discipline, modularity, reliability and continuous innovation.
THE JOURNEY
The ARS Evolution
From industrial vision to intelligent mobility, a journey shaped by engineering, innovation and long-term ambition.
Building the Foundation
Developing the engineering ecosystem, technical architecture and reliable systems designed for long-term evolution.
Intelligent Evolution
Advancing intelligent mobility, automotive technology and connected experiences for the next generation.
Beyond Borders
Establishing strategic partnerships, expanding the industrial ecosystem and building a global technology presence.
OUR MISSION
Building Intelligent Industrial Futures
We combine heritage, engineering and intelligence to create scalable systems designed for long-term value.
Heritage
Preserving the emotional and cultural value of automotive heritage while preparing it for a smarter future.
Intelligence
Creating intelligent systems that transform conventional platforms into connected, adaptive and future-ready ecosystems.
Engineering
Applying disciplined engineering principles to deliver reliable, modular and scalable solutions.
CORE VALUES
The Principles Behind ARS
Authenticity
Respecting original identity while enabling meaningful evolution.
Excellence
Pursuing engineering and design quality without unnecessary complexity.
Intelligence
Building technology that serves people, vehicles and real-world needs.
OUR VISION
The Future Respects Its Past
“We believe the future of mobility should not erase heritage. It should elevate it.”
Connected
Intelligent platforms designed for connected mobility.
Modular
Systems designed to evolve through future upgrades.
Secure
Security and safety integrated into the architecture.
Sustainable
Extending the useful life of existing vehicles and platforms.
ENGINEERING DNA
Architecture Before Implementation
Architecture Before Hardware
System architecture defines the foundation before hardware decisions are finalized.
Platform Before Product
Mature and production-proven platforms reduce engineering risk.
Requirements Before Implementation
Clear requirements establish measurable engineering outcomes.
Simplicity Before Complexity
Every additional layer must provide measurable value.
Evidence Before Assumption
Engineering decisions are validated through evidence and testing.
Safety Before Features
Safety remains fundamental to every intelligent automotive system.
ARS ECOSYSTEM
One Intelligent Industrial Ecosystem
Nine interconnected pillars forming the strategic ecosystem of ARS Heritage Group.
INDUSTRIAL
INTELLIGENCE
ARS HERITAGE
CONNECTED ECOSYSTEM
01
INTELLIGENCE
INTELLIGENCE
ARS HERITAGE
GROUP
CONNECTED ECOSYSTEM
ARS Brain
Automotive Intelligence
02 HERITAGEARS Design
Heritage & Premium Design
03 VOICEROSE AI
Intelligent Voice Ecosystem
04 SAFETYZHR NAJI
Intelligent Safety Supervision
05 FUTURE LABARS FUTURE LAB
Advanced Engineering
06 TECHNOLOGYARS PARTNERSHIP
Intelligent Technology
07 OPEN DOORARS Open Door
Future Mobility
08 BECOMEBECOME ARS
Research & Innovation
GLOBAL STRATEGY
Built for Regional and Global Expansion
IRAN
TURKEY
IRAQ
AZERBAIJAN
ARMENIA
AFGHANISTAN
ORGANIZATION
An Integrated Industrial Structure
A connected industrial ecosystem where strategy, engineering and intelligent technology evolve as one structure.
ARS HERITAGE GROUP
Strategic vision, industrial direction and long-term ecosystem architecture.
ARS Company
Corporate structure and strategic industrial operations.
ARS OPEN DOOR
Engineering systems, architecture and technical execution.
BECOME ARS
Intelligent technology, platforms and future innovation.
ARS PARTNERSHIP
Strategic technology partnerships, platforms and global engineering ecosystem.
ARS Brain
Intelligent automotive computing and retrofit technology platform.
ARS Design
Industrial design, user experience and visual identity.
ROSE AI
Intelligent voice interaction and human-machine experience.
ZHR NAJI
Intelligent safety supervision and protective systems.
LEADERSHIP
Vision & Engineering
Where long-term vision meets engineering excellence.
01
FOUNDER & VISION
Hadi Farrokhi
Founder & Vision ARS HERITAGE GROUPBuilding a long-term industrial ecosystem where heritage, intelligence and innovation evolve together.
VISION
02
ENGINEERING LEADERSHIP
Engineering Leadership
Engineering & Technology ARS ENGINEERINGTranslating ambitious ideas into reliable engineering systems built for long-term evolution.
ENGINEERING
VISION DEFINES THE DESTINATION
→
ENGINEERING MAKES IT REAL
TECHNOLOGY ECOSYSTEM
Technology Partners
Building relationships with mature, production-proven technology ecosystems.
Qualcomm
Production-proven automotive computing and intelligent cockpit platforms.
NXP
Automotive-grade processing, connectivity and system solutions.
Renesas
Automotive semiconductor and intelligent system technologies.
ECARX
Intelligent automotive computing and next-generation vehicle platforms.
ThunderSoft
Automotive software platforms and intelligent mobility solutions.
Desay SV
Production-scale automotive electronics and intelligent cockpit systems.
ENGINEERING STANDARDS
Built With Discipline
Engineering principles that define the way ARS systems are designed, validated and built.
01
FOUNDATION
Safety
Safety-first engineering across architecture, integration and implementation.
02
STABILITY
Reliability
Designed for long-term operational stability, validation and trust.
03
EVOLUTION
Modularity
Modular systems designed for future upgrades, expansion and evolution.
ARS ENGINEERING PRINCIPLES
HERITAGE & VISION
The ARS Visual World
THE FUTURE
Designed Beyond Today
Intelligent Mobility
Bringing intelligent systems into the next generation of vehicles.
Connected Ecosystems
Creating connected experiences across vehicles, people and technology.
Long-Term Innovation
Building platforms capable of evolving through future generations.
ARS BY THE NUMBERS
Built for Scale
10+
YEARS OF PLATFORM EVOLUTION9
ECOSYSTEM PILLARS5
PRODUCT TIERS∞
FUTURE POSSIBILITIES
GLOBAL PARTNERSHIP NETWORK
Building the Future Together
Connecting engineering excellence, advanced technology, manufacturing capability and strategic vision to build the next generation of intelligent industrial ecosystems.
GLOBAL
NETWORK
NETWORK
ARS
PARTNERSHIP CONNECTED BY VISION
01
ENGINEERING
Engineering Partners
Collaborating with experienced engineering organizations to accelerate development, validation and technical excellence.
02
TECHNOLOGY
Technology Partners
Integrating mature and production-proven technologies into scalable intelligent industrial platforms.
03
MANUFACTURING
Manufacturing Partners
Establishing reliable pathways from engineering prototypes to scalable, production-ready industrial systems.
04
STRATEGIC
Strategic Partners
Creating long-term relationships across regional and global markets to expand the ARS industrial ecosystem.
ONE VISION
×
FOUR CAPABILITIES
×
ONE GLOBAL ECOSYSTEM
CONNECT WITH ARS
The Future Starts With a Vision
If you share our commitment to heritage, engineering excellence and intelligent innovation, we invite you to build the future with ARS.
ARS HERITAGE GROUP
CONTINUE THROUGH THE ARS UNIVERSE
GLOBAL NAVIGATION